Top 5 Ways to Judge High Quality Content For Bloggers
As a marketer, in addition to creating blog posts that are popular, you will want to come up with posts that rank highly in the search engines as well.
How is that accomplished? It is the belief of Google’s Amit Singhal that you should try to think as if you are an engineer at Google. The 11 questions that follow have been developed to assist you in that endeavor, so that you can come up with articles of high-quality that will be loved by your readers as well as by the search engines.
Publishing High quality content : Questions to ask yourself before Publishing:
This rules are not a thumb rule but atleast it will give you an answer why your site got penalized by Google algo updates and from now on, what all questions you should be asking yourself before hitting the publish button. Specially, if you are a Blogger or freelance writers who does the hard work of research and writing, answering this questions will help you to add more information to your post/article and make it more information. For a blogger, if you are into buying content from others, stop accepting content which looks like written by some machine and doesn’t add any value other than just written for search engine. Keyword density, LSI words are important but they are not the only factor to get better ranking. You need to focus on one simple thing with your content and that is Good user experience. So, lets dive into the world of high quality content and find out what makes a content valuable and informative:
1) Is your article original?
Nobody likes redundancy — people are tired of reading the same things over and over. So new ideas should be included in any post you write, or you should put a new slant on old ideas. Planning to write an article on Best WordPress plugins for SEO, and you end up copying all the plugin list from existing articles on net, what’s new about it. Instead, if you are confident about your selection, make a list of those plugins which you are using or used and you can blindly suggest to your readers. Needless to say, personal touch with professional writing is also a Key factor here. This is just an example, similarly when you are writing on a topic, don’t rewrite existing content on internet but write original ideas and experience. Something, which gives a new idea.
2) Has the article been edited well?
As is the case with spelling and grammar, pages that have been well-edited are usually more reputable, which results in higher rankings. Most likely, this is due to the fact that people are interested in reading articles that are clear and concise. Here is a brief synopsis of the method I use… do the research, write and edit the article, then put is aside for a while–for even as long as a day. Read it again to find any errors, then let another person look it over.
3) Does your writing cater to the interests of your readers or to the search engine rankings?
While it may seem odd, coming up with content that is of interest to your readers also influences the machine readers. This is because readers are more likely to share content that they care the most about. The more frequently that the content is shared, the higher it will escalate in the rankings.
4) Is your website authoritative?
The best thing to do is to ask yourself if your article adds value to the web. Whatever you write should add value; that value results in quality traffic, links and relevance. More over, if you are writing content along with relevant outbound links, you adding more credential and value to your article. This also helps in more social sharing, as it builds more trust.
5 ) Would you save your article for later reference?
If you do not believe that others will want to bookmark your article, you may want to rethink what you have written. What is the type of content that I am referring to?
- A report on a current event that contains lot of details and that is obtained from credible sources.
- A story that is compelling and that features believable characters.
- A detailed article that explains how to do something with regard to a topic that no one has written about previously.
In the end you have to think, Why you're blogging? For who?
